Tim Hortons' Should Promote My Idea

Below is an article found on Macleans' website discussing the issue with Tim Hortons' coffee lids. I personally agree and don't like the flimsy lids.  Back in December I made an entry promoting my take on how to make your coffee drinking experience much more enjoyable. My idea can be found at the bottom of this posting.

Tim Hortons’ double dribble

Why is Tim Hortons, with its leaky coffee cups, sitting out the race to build a better lid?
By Jason Kirby, Macleans.ca

Photographs by Andrew Tolson

Every morning millions of bleary-eyed students, factory workers and cubicle dwellers are united in their quest for a Tim Hortons “fix.” Well, that, and the unending frustration that is the #&@% Tim Hortons coffee lid. You know what we’re talking about. The little plastic tab that’s supposed to tear back and fit snugly into the notch but tends to rip at an angle instead, leaving a jagged edge. Even if the tab tears properly, it’s always popping back up anyway. And the leaks!!! The primary function of a lid is simple enough—keep liquid and heat in the cup—yet as the dampened masses of the Tim Hortons nation can attest, the company’s lids seem specifically designed to liberate one’s beverage from the cup and send it dribbling down your hand and onto your shirt. We’ve all been there. Only, it doesn’t have to be this way.

The coffee lid has gone through a revolution in recent years. You can see that in the superior lids on offer from Tim Hortons’ many rivals. Every year dozens of new disposable lid “inventions” are filed with patent offices. Never have there been so many enterprising and reliable lid designs for restaurants to choose from—lids with raised and contoured spouts, ones that rotate to open and close, anti-spill lids engineered with chambers to keep coffee from leaking out, and even “smart” lids that function like a French press or that change colour with the temperature of your drink.

Yet, through it all, Tim Hortons has sat squarely on the sidelines. Now, even as Tim Hortons celebrates the 25th anniversary of its Roll Up The Rim contest this week, a grassroots campaign is gaining steam among Facebook users and bloggers who all share the same unrelenting message for the company: ordering a double double shouldn’t have to mean dribble dribble.

For the rest of the article click on the following link:
http://www2.macleans.ca/2011/03/02/double-dribble/

My posting from December 2010 would help all Tim Hortons coffee drinkers. You're welcome :)