The TTC has approved a new deal with Pattison Outdoor Advertising, which includes naming rights to the subway stations and large ads on buses & streetcars.
http://www.thestar.com/news/article/1020834--ttc-approves-selling-naming-rights-and-giant-ads-on-all-buses
I think that it's a good idea given that it will bring $27 million a year for the next 12 years and hopefully the TTC avoids any further fare increase (at least for a couple years). Also, this is a great opportunity for OMJ to have its own special place in Toronto and be seen everyday by millions...lol...who wants to help financially to make this happen?? haha....just imagine the OMJ subway station = awesomeness!!!
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